Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Expansion Revenue After the First Deal
- Published
- July 9, 2026
- Duration
- 7:28
- Summary source
- description
- Last updated
- Aug 2, 2026
Discusses Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits i…
Summary
Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits in the existing customer base. In this episode, Lucas and Luna break down how one cloud-analytics company — call it DataForge — boosted net revenue retention from 95 percent to 118 percent in 18 months by building a dedicated expansion marketing function. Th…
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Show notes
Most B2B marketing teams obsess over landing the first enterprise deal. But the real leverage sits in the existing customer base. In this episode, Lucas and Luna break down how one cloud-analytics company — call it DataForge — boosted net revenue retention from 95 percent to 118 percent in 18 months by building a dedicated expansion marketing function. They walk through the specific playbook: how DataForge tiered its post-sale accounts by usage data, created a cross-sell sequence triggered by pr