Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Digital Experience Platforms for Enterprise ABM
- Published
- July 8, 2026
- Duration
- 8:42
- Summary source
- description
- Last updated
- Aug 2, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers u…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between a content management system and a DXP, using Adobe Experience Manager as a concrete example. Lucas explains how a DXP unifies personaliz…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers use digital experience platforms (DXPs) to power account-based marketing at scale. They break down the difference between a content management system and a DXP, using Adobe Experience Manager as a concrete example. Lucas explains how a DXP unifies personalization, analytics, and content delivery across web, mobile, and email — allowing ABM teams to serve tailored experiences to each target account