Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Intent Data to Target In-Market Buyers
- Published
- July 8, 2026
- Duration
- 7:41
- Summary source
- description
- Last updated
- Aug 2, 2026
Discusses Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources…
Summary
Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources like TechTarget and Bombora to identify accounts actively researching solutions. They discuss the difference between first- and third-party intent signals, how to avoid wasting budget on false positives, and a real-world example where a cybersecurity vendo…
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Show notes
Lucas and Luna dive into how enterprise B2B marketers are using third-party intent data from sources like TechTarget and Bombora to identify accounts actively researching solutions. They discuss the difference between first- and third-party intent signals, how to avoid wasting budget on false positives, and a real-world example where a cybersecurity vendor cut cost-per-opportunity by 40% using intent-based targeting. Plus, a quick thought on how shows like this one stay ad-free. #IntentData #B2B