Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Net Revenue Retention to Predict Growth
- Published
- July 8, 2026
- Duration
- 10:11
- Summary source
- description
- Last updated
- Aug 2, 2026
Discusses Episode 100 of B2B Marketing with Fexingo: Lucas and Luna drill into Net Revenue Retention (NRR) — t…
Summary
Episode 100 of B2B Marketing with Fexingo: Lucas and Luna drill into Net Revenue Retention (NRR) — the metric that separates high-growth enterprise SaaS from stalled ones. They walk through how NRR is calculated, why a 120% NRR effectively doubles your growth engine, and how companies like ZoomInfo and Snowflake use expansion revenue from existing account…
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Show notes
Episode 100 of B2B Marketing with Fexingo: Lucas and Luna drill into Net Revenue Retention (NRR) — the metric that separates high-growth enterprise SaaS from stalled ones. They walk through how NRR is calculated, why a 120% NRR effectively doubles your growth engine, and how companies like ZoomInfo and Snowflake use expansion revenue from existing accounts to fuel predictable growth. The hosts break down specific tactics: usage-based upsells, multi-year contract escalators, and customer health s