Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales Sequence A-B Testing to Boost Conversion
- Published
- July 7, 2026
- Duration
- 10:10
- Summary source
- description
- Last updated
- Aug 2, 2026
Discusses In this episode, Lucas and Luna drill into a specific, high-leverage B2B marketing tactic that often…
Summary
In this episode, Lucas and Luna drill into a specific, high-leverage B2B marketing tactic that often gets overlooked: A-B testing the actual sales sequence — the email cadence, call timing, and touchpoint mix that sales development reps use to engage enterprise prospects. They walk through a real case from a cybersecurity company that tested two versions …
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Show notes
In this episode, Lucas and Luna drill into a specific, high-leverage B2B marketing tactic that often gets overlooked: A-B testing the actual sales sequence — the email cadence, call timing, and touchpoint mix that sales development reps use to engage enterprise prospects. They walk through a real case from a cybersecurity company that tested two versions of a seven-touch sequence: one with a heavy early call focus and one that led with video voicemail and social touches. The winner lifted qualif