Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Competitive Intelligence to Win Enterprise Deals
- Published
- July 28, 2026
- Duration
- 8:02
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses Episode 140 explores how B2B marketing teams leverage competitive intelligence to outmaneuver rivals…
Summary
Episode 140 explores how B2B marketing teams leverage competitive intelligence to outmaneuver rivals in long enterprise sales cycles. We look at a real example of a SaaS company that used competitor weak points to close a six-month deal, and discuss practical sources for intel — from win-loss data and sales feedback to third-party tools. Plus, how to oper…
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Show notes
Episode 140 explores how B2B marketing teams leverage competitive intelligence to outmaneuver rivals in long enterprise sales cycles. We look at a real example of a SaaS company that used competitor weak points to close a six-month deal, and discuss practical sources for intel — from win-loss data and sales feedback to third-party tools. Plus, how to operationalize intelligence with battle cards, alerts, and regular briefings, and measure its impact on win rates and deal velocity. A fresh angle