Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Outcome-Based Pricing for Enterprise Deals
- Published
- July 5, 2026
- Duration
- 9:54
- Summary source
- description
- Last updated
- Jul 26, 2026
Discusses Episode 94 of B2B Marketing with Fexingo explores outcome-based pricing—a model where vendors get pa…
Summary
Episode 94 of B2B Marketing with Fexingo explores outcome-based pricing—a model where vendors get paid based on the business results they deliver, not just software access. Lucas and Luna break down a real case: a data analytics platform that tied its enterprise contract to a 15 percent reduction in customer churn. They discuss how this shifts risk from b…
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Show notes
Episode 94 of B2B Marketing with Fexingo explores outcome-based pricing—a model where vendors get paid based on the business results they deliver, not just software access. Lucas and Luna break down a real case: a data analytics platform that tied its enterprise contract to a 15 percent reduction in customer churn. They discuss how this shifts risk from buyer to seller, how to define measurable outcomes in a SaaS contract, and why outcome-based pricing is gaining traction in enterprise sales cyc