Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Partner-Led Growth for Enterprise Deals
- Published
- July 4, 2026
- Duration
- 8:07
- Summary source
- description
- Last updated
- Jul 26, 2026
Discusses Episode 93 of B2B Marketing with Fexingo explores partner-led growth — a model where B2B companies l…
Summary
Episode 93 of B2B Marketing with Fexingo explores partner-led growth — a model where B2B companies leverage channel partners not just for distribution but for co-selling, co-marketing, and co-innovation to win enterprise accounts. Lucas and Luna break down the case of Okta, which built a $1.5 billion channel ecosystem by incentivizing system integrators l…
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Show notes
Episode 93 of B2B Marketing with Fexingo explores partner-led growth — a model where B2B companies leverage channel partners not just for distribution but for co-selling, co-marketing, and co-innovation to win enterprise accounts. Lucas and Luna break down the case of Okta, which built a $1.5 billion channel ecosystem by incentivizing system integrators like Accenture and Deloitte to embed Okta's identity solutions into their enterprise client engagements. They discuss the shift from transaction