Lucas
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
How to Sell When the Prospect Says Your Product Is Too Expensive
- Published
- July 15, 2026
- Duration
- 7:31
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses Episode 115 tackles one of the most common sales objections: 'Your product is too expensive.' Lucas …
Summary
Episode 115 tackles one of the most common sales objections: 'Your product is too expensive.' Lucas and Luna break down why this objection often signals a value gap, not a price sensitivity. Using a real example from a $50 million enterprise deal at a cybersecurity firm, they explore how top reps reframe the conversation from cost to impact. They share a …
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Show notes
Episode 115 tackles one of the most common sales objections: 'Your product is too expensive.' Lucas and Luna break down why this objection often signals a value gap, not a price sensitivity. Using a real example from a $50 million enterprise deal at a cybersecurity firm, they explore how top reps reframe the conversation from cost to impact. They share a three-step framework to diagnose the real objection, build a business case with specific metrics, and use a 'consequence question' to shift the