Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Partner Co-Marketing to Drive Pipeline
- Published
- July 15, 2026
- Duration
- 8:27
- Summary source
- description
- Last updated
- Jul 22, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-mark…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar series with a larger infrastructure partner to generate $2.3 million in influenced pipeline within six months. Lucas explains the three-t…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar series with a larger infrastructure partner to generate $2.3 million in influenced pipeline within six months. Lucas explains the three-tier partner co-marketing framework—content swaps, joint events, and account-based co-selling—and why co-marketing can halve customer acquisitio