Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Advisory Boards to Shape Product Roadmaps
- Published
- July 14, 2026
- Duration
- 9:55
- Summary source
- description
- Last updated
- Aug 2, 2026
Discusses ai.
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers leverage Customer Advisory Boards (CABs) to influence product roadmaps, deepen executive relationships, and shorten sales cycles. They break down the structure of an effective CAB using real-world examples from Salesforce and Microsoft, including how Salesforce'…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers leverage Customer Advisory Boards (CABs) to influence product roadmaps, deepen executive relationships, and shorten sales cycles. They break down the structure of an effective CAB using real-world examples from Salesforce and Microsoft, including how Salesforce's CAB directly contributed to the development of its AI-powered Sales Cloud features. The hosts discuss CAB metrics like roadmap influence rate
Themes
- ai