Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Build Enterprise Sales Playbooks
- Published
- July 11, 2026
- Duration
- 8:39
- Summary source
- description
- Last updated
- Aug 9, 2026
Discusses In this episode, Lucas and Luna explore how B2B marketers craft enterprise sales playbooks that actu…
Summary
In this episode, Lucas and Luna explore how B2B marketers craft enterprise sales playbooks that actually get used by sales teams. They break down the anatomy of a winning playbook using a concrete example from a cybersecurity company targeting Fortune 500 accounts. Lucas explains why most playbooks fail — because they're too generic — and shares a tiered …
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Show notes
In this episode, Lucas and Luna explore how B2B marketers craft enterprise sales playbooks that actually get used by sales teams. They break down the anatomy of a winning playbook using a concrete example from a cybersecurity company targeting Fortune 500 accounts. Lucas explains why most playbooks fail — because they're too generic — and shares a tiered approach that segments by deal size and buyer maturity. Luna pushes back on the idea that playbooks can ever replace experienced reps, and they