Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Land-and-Expand to Grow Enterprise Accounts
- Published
- July 24, 2026
- Duration
- 13:35
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a small initial deal led to a 10x expansion over five years. They discuss the importance of timing the upsell, mapping stakeholder influence po…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the land-and-expand strategy for enterprise accounts. Using Salesforce's early days with Wyse Technology as a case study, they break down how a small initial deal led to a 10x expansion over five years. They discuss the importance of timing the upsell, mapping stakeholder influence post-sale, and aligning marketing content with each expansion stage. If you've ever wondered how to turn a single $50k deal into a $500k account