Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Red Teaming to Stress-Test Enterprise Campaigns
- Published
- July 23, 2026
- Duration
- 10:25
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses Today Lucas and Luna explore red teaming — a practice borrowed from cybersecurity and military plann…
Summary
Today Lucas and Luna explore red teaming — a practice borrowed from cybersecurity and military planning — and how a growing number of B2B marketing teams are using it to pressure-test their own ABM campaigns, messaging, and sales enablement before they hit the field. They walk through a concrete case: a mid-market SaaS company that ran a four-hour red-tea…
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Show notes
Today Lucas and Luna explore red teaming — a practice borrowed from cybersecurity and military planning — and how a growing number of B2B marketing teams are using it to pressure-test their own ABM campaigns, messaging, and sales enablement before they hit the field. They walk through a concrete case: a mid-market SaaS company that ran a four-hour red-team session on its enterprise landing page and discovered that the headline, value prop, and two of three customer logos were actively hurting co