Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use White Glove Onboarding to Retain Enterprise Accounts
- Published
- July 22, 2026
- Duration
- 8:18
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses Enterprise B2B marketers spend heavily on demand generation, but churn erodes the ROI. In this episo…
Summary
Enterprise B2B marketers spend heavily on demand generation, but churn erodes the ROI. In this episode, Lucas and Luna explore how a dedicated white glove onboarding program — assigning a customer success manager to guide new enterprise accounts through the first 90 days — can dramatically reduce churn and increase lifetime value. They examine a case stud…
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Show notes
Enterprise B2B marketers spend heavily on demand generation, but churn erodes the ROI. In this episode, Lucas and Luna explore how a dedicated white glove onboarding program — assigning a customer success manager to guide new enterprise accounts through the first 90 days — can dramatically reduce churn and increase lifetime value. They examine a case study from a SaaS company that cut churn by 30 percent and increased expansion revenue by 20 percent within six months. Key tactics include persona