Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Gated Webinars to Build Enterprise Pipeline
- Published
- July 22, 2026
- Duration
- 8:12
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterpri…
Summary
Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webinars to generate 47 qualified opportunities in one quarter — each with an average deal size of $85,000. They discuss the importance of to…
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Show notes
Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webinars to generate 47 qualified opportunities in one quarter — each with an average deal size of $85,000. They discuss the importance of topic selection, speaker credibility, post-webinar nurture sequences, and how to measure ROI beyond just attendance. The hosts also touch on the