Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Product-Led Sales to Convert Freemium Users
- Published
- July 21, 2026
- Duration
- 10:46
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses Lucas and Luna dig into product-led sales — a strategy that blends self-serve product experience wit…
Summary
Lucas and Luna dig into product-led sales — a strategy that blends self-serve product experience with human sales outreach — and how B2B marketers are using it to convert freemium users into paying enterprise customers. They break down the specific signals that trigger a sales touch, the data behind timing outreach around user behavior, and why companies …
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Show notes
Lucas and Luna dig into product-led sales — a strategy that blends self-serve product experience with human sales outreach — and how B2B marketers are using it to convert freemium users into paying enterprise customers. They break down the specific signals that trigger a sales touch, the data behind timing outreach around user behavior, and why companies like Calendly and Canva have made this model central to their growth. Lucas shares a concrete example of how one SaaS company used in-app produ