Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Dark Funnels to Find Invisible Buyers
- Published
- July 20, 2026
- Duration
- 11:53
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses Episode 125 of B2B Marketing with Fexingo digs into the 'dark funnel' — the hidden 70% of B2B buyer …
Summary
Episode 125 of B2B Marketing with Fexingo digs into the 'dark funnel' — the hidden 70% of B2B buyer research that happens before prospects ever touch your form. Lucas and Luna explore why Forrester estimates buyers are 70-90% through their decision process before engaging sales, and how marketers at companies like Snowflake and GitLab are using referral t…
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Show notes
Episode 125 of B2B Marketing with Fexingo digs into the 'dark funnel' — the hidden 70% of B2B buyer research that happens before prospects ever touch your form. Lucas and Luna explore why Forrester estimates buyers are 70-90% through their decision process before engaging sales, and how marketers at companies like Snowflake and GitLab are using referral traffic analysis, co-browsing cookies, and intent signals from review sites like G2 to surface accounts that are already in-market but invisible