Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Warm Handoff Sequences from Events
- Published
- July 19, 2026
- Duration
- 13:40
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses B2B marketers spend millions on trade shows and events, but most leads go cold within 48 hours. In t…
Summary
B2B marketers spend millions on trade shows and events, but most leads go cold within 48 hours. In this episode, Lucas and Luna unpack a specific alternative: the warm handoff sequence. They break down the exact timing — first touch within 90 minutes of booth scan, a personalized video from the sales rep who was at the booth, and a triggered Slack message…
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Show notes
B2B marketers spend millions on trade shows and events, but most leads go cold within 48 hours. In this episode, Lucas and Luna unpack a specific alternative: the warm handoff sequence. They break down the exact timing — first touch within 90 minutes of booth scan, a personalized video from the sales rep who was at the booth, and a triggered Slack message to the account team. Lucas cites data from a 2025 B2B event benchmarks report showing that warm handoffs convert at 3.7x the rate of standard