Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Partner Portals to Scale Channel Revenue
- Published
- July 18, 2026
- Duration
- 9:39
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers b…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers build and manage partner portals to scale indirect channel revenue. They break down the difference between a passive partner portal and an active enablement engine, using the example of a $500 million cybersecurity company that cut partner onboarding time by…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise B2B marketers build and manage partner portals to scale indirect channel revenue. They break down the difference between a passive partner portal and an active enablement engine, using the example of a $500 million cybersecurity company that cut partner onboarding time by 40% and increased deal registration by 25% in six months. Lucas explains the key technical decisions—single-sign-on integration with partner C