Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Content Syndication for Enterprise Leads
- Published
- July 30, 2026
- Duration
- 7:38
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into content syndication as a lea…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into content syndication as a lead generation tactic for long enterprise sales cycles. They break down how a cybersecurity startup used syndicated whitepapers to land meetings with Fortune 500 IT directors, generating 200 qualified leads in three months at a cost-per-lead of $150. Lucas ex…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into content syndication as a lead generation tactic for long enterprise sales cycles. They break down how a cybersecurity startup used syndicated whitepapers to land meetings with Fortune 500 IT directors, generating 200 qualified leads in three months at a cost-per-lead of $150. Lucas explains the mechanics: partnering with publishers like TechTarget and IDG to gate content behind registration forms, then using intent data to p