Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Multi-Threading to Win Enterprise Deals
- Published
- July 29, 2026
- Duration
- 6:38
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses Multi-threading — building relationships with multiple stakeholders inside a target account — is one…
Summary
Multi-threading — building relationships with multiple stakeholders inside a target account — is one of the most effective ways to protect enterprise deals from derailment. In this episode, Lucas and Luna break down why relying on a single champion is a recipe for disaster, especially in today's cautious buying environment. They walk through a real exampl…
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Show notes
Multi-threading — building relationships with multiple stakeholders inside a target account — is one of the most effective ways to protect enterprise deals from derailment. In this episode, Lucas and Luna break down why relying on a single champion is a recipe for disaster, especially in today's cautious buying environment. They walk through a real example of a cybersecurity firm that mapped seven internal stakeholders across four departments to close a $2 million contract, and share a simple fr