Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Video Case Studies in Enterprise Deals
- Published
- July 28, 2026
- Duration
- 4:13
- Summary source
- description
- Last updated
- Aug 12, 2026
Discusses In this episode, Lucas and Luna dive into the power of video case studies in enterprise B2B sales. T…
Summary
In this episode, Lucas and Luna dive into the power of video case studies in enterprise B2B sales. They discuss why 89% of B2B buyers say case studies influence purchase decisions, and how video formats can boost conversion by over 70%. The hosts break down the essential elements of an effective video case study—real customer, specific problem, measurable…
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Show notes
In this episode, Lucas and Luna dive into the power of video case studies in enterprise B2B sales. They discuss why 89% of B2B buyers say case studies influence purchase decisions, and how video formats can boost conversion by over 70%. The hosts break down the essential elements of an effective video case study—real customer, specific problem, measurable results—and share tips on getting customer buy-in, keeping videos concise (2-3 minutes is the sweet spot), and integrating them into sales pla