Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Interactive Content to Generate Enterprise Leads
- Published
- July 28, 2026
- Duration
- 6:55
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses Episode 139 of B2B Marketing with Fexingo explores how interactive content like ROI calculators and …
Summary
Episode 139 of B2B Marketing with Fexingo explores how interactive content like ROI calculators and assessments can capture zero-party data and qualify enterprise leads. Lucas and Luna break down a real example: a fintech firm that used a compliance cost calculator to identify high-intent buyers. They discuss conversion rates vs. gated whitepapers, implem…
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Show notes
Episode 139 of B2B Marketing with Fexingo explores how interactive content like ROI calculators and assessments can capture zero-party data and qualify enterprise leads. Lucas and Luna break down a real example: a fintech firm that used a compliance cost calculator to identify high-intent buyers. They discuss conversion rates vs. gated whitepapers, implementation challenges, and how these tools fit into ABM strategies. The episode also touches on measurement—time on page, completion rates, pipel