Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Direct Mail to Win Enterprise Deals
- Published
- July 26, 2026
- Duration
- 7:41
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses In this episode, Lucas and Luna explore how B2B marketers are using old-school direct mail to cut th…
Summary
In this episode, Lucas and Luna explore how B2B marketers are using old-school direct mail to cut through the noise and secure enterprise meetings. They break down a real-world example: a cybersecurity company that sent custom-engraved USB drives to Fortune 500 CIOs, resulting in a 50% response rate and a seven-figure deal. The hosts discuss the psycholog…
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Show notes
In this episode, Lucas and Luna explore how B2B marketers are using old-school direct mail to cut through the noise and secure enterprise meetings. They break down a real-world example: a cybersecurity company that sent custom-engraved USB drives to Fortune 500 CIOs, resulting in a 50% response rate and a seven-figure deal. The hosts discuss the psychology of physical gifts, the importance of personalization, and how to measure ROI from direct mail campaigns. They also share tips on targeting th