Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Win-Loss Analysis to Sharpen Enterprise Messaging
- Published
- July 25, 2026
- Duration
- 7:49
- Summary source
- description
- Last updated
- Aug 5, 2026
Discusses Episode 134 of B2B Marketing with Fexingo dives into competitive win/loss analysis as a tool to impr…
Summary
Episode 134 of B2B Marketing with Fexingo dives into competitive win/loss analysis as a tool to improve pipeline quality and enterprise messaging. Lucas and Luna explore how systematically debriefing lost deals—and even won ones—reveals hidden objections, strengthens positioning, and aligns sales and marketing. They walk through a real case: a mid-market …
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Show notes
Episode 134 of B2B Marketing with Fexingo dives into competitive win/loss analysis as a tool to improve pipeline quality and enterprise messaging. Lucas and Luna explore how systematically debriefing lost deals—and even won ones—reveals hidden objections, strengthens positioning, and aligns sales and marketing. They walk through a real case: a mid-market SaaS company called Projective that analyzed 50 recent losses and discovered a critical pattern about implementation complexity that was killin