Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Account Mapping to Uncover Hidden Enterprise Deals
- Published
- August 5, 2026
- Duration
- 8:32
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this milestone episode 150 of B2B Marketing with Fexingo, hosts Lucas and Luna dive into the unde…
Summary
In this milestone episode 150 of B2B Marketing with Fexingo, hosts Lucas and Luna dive into the underused strategy of account mapping for enterprise sales. They explain how moving beyond the direct economic buyer to map the full decision-making unit—including IT, security, finance, and the often-overlooked line-of-business influencers—can reveal hidden ch…
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Show notes
In this milestone episode 150 of B2B Marketing with Fexingo, hosts Lucas and Luna dive into the underused strategy of account mapping for enterprise sales. They explain how moving beyond the direct economic buyer to map the full decision-making unit—including IT, security, finance, and the often-overlooked line-of-business influencers—can reveal hidden champions and blockers. Using the example of a cybersecurity platform targeting a global bank, Lucas breaks down a concrete account map: the CISO