Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts
- Published
- August 4, 2026
- Duration
- 11:28
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the quiet engine of enterpri…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the quiet engine of enterprise growth: expansion revenue. They break down why the best B2B marketers don't just chase new logos but systematically mine the accounts they already have. With a concrete look at how one SaaS company grew 40 percent year-over-year by focusing on product-le…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the quiet engine of enterprise growth: expansion revenue. They break down why the best B2B marketers don't just chase new logos but systematically mine the accounts they already have. With a concrete look at how one SaaS company grew 40 percent year-over-year by focusing on product-led expansion, they discuss the role of customer health scores, usage data, and the 'time-to-expansion' metric. Lucas walks through the anatomy o