Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales Enablement to Win Enterprise Deals
- Published
- August 3, 2026
- Duration
- 8:49
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this episode, Lucas and Luna drill into the specific tactics behind sales enablement in enterpris…
Summary
In this episode, Lucas and Luna drill into the specific tactics behind sales enablement in enterprise B2B marketing. They open with a concrete example: how a cybersecurity firm armed its sales team with a five-page 'battle card' that cut demo-to-close time by two weeks. From there they unpack the anatomy of an effective battle card, the role of win-loss d…
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Show notes
In this episode, Lucas and Luna drill into the specific tactics behind sales enablement in enterprise B2B marketing. They open with a concrete example: how a cybersecurity firm armed its sales team with a five-page 'battle card' that cut demo-to-close time by two weeks. From there they unpack the anatomy of an effective battle card, the role of win-loss data in shaping it, and the importance of keeping enablement content fresh as deals evolve. They also discuss the shift from static decks to liv