Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Marketing to Retain and Expand
- Published
- August 2, 2026
- Duration
- 8:13
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this episode, Lucas and Luna explore customer marketing as an often-overlooked growth engine for …
Summary
In this episode, Lucas and Luna explore customer marketing as an often-overlooked growth engine for enterprise B2B. They use the example of a global cloud infrastructure provider that saw a 22 percent uplift in expansion revenue within two quarters of launching a customer advocacy program. The conversation covers how to identify and activate your best cus…
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Show notes
In this episode, Lucas and Luna explore customer marketing as an often-overlooked growth engine for enterprise B2B. They use the example of a global cloud infrastructure provider that saw a 22 percent uplift in expansion revenue within two quarters of launching a customer advocacy program. The conversation covers how to identify and activate your best customers into case studies, webinars, and reference calls—without overburdening them. They also discuss the shift from a one-off campaign mindset