Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Economic Buyer Interviews
- Published
- August 1, 2026
- Duration
- 7:36
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how economic buyer interviews …
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how economic buyer interviews can transform enterprise demand generation. They dissect a real case: a cybersecurity firm that interviewed twelve C-level buyers at target accounts and used those insights to rebuild its messaging and ABM tiers, leading to a forty percent increase in quali…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how economic buyer interviews can transform enterprise demand generation. They dissect a real case: a cybersecurity firm that interviewed twelve C-level buyers at target accounts and used those insights to rebuild its messaging and ABM tiers, leading to a forty percent increase in qualified pipeline. Lucas explains the difference between interviewing economic buyers versus users and champions, and why the CFO's perspective oft