Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Advisory Boards
- Published
- August 13, 2026
- Duration
- 8:03
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses In episode 158, Lucas and Luna dig into the customer advisory board as a heavyweight move for enterp…
Summary
In episode 158, Lucas and Luna dig into the customer advisory board as a heavyweight move for enterprise B2B marketers. They walk through a specific case: a mid-market cybersecurity vendor whose CAB meetings surfaced a pricing objection that would have killed a seven-figure expansion deal. They talk about who to invite, how to structure the agenda so cust…
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Show notes
In episode 158, Lucas and Luna dig into the customer advisory board as a heavyweight move for enterprise B2B marketers. They walk through a specific case: a mid-market cybersecurity vendor whose CAB meetings surfaced a pricing objection that would have killed a seven-figure expansion deal. They talk about who to invite, how to structure the agenda so customers actually open up, and how to turn CAB insight into a sales playbook. They also get real about the common failures — clubs for the chosen