Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Revenue Waterfalls to Diagnose Enterprise Pipeline
- Published
- August 12, 2026
- Duration
- 7:58
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses Episode 157 of B2B Marketing with Fexingo digs into the revenue waterfall — the diagnostic framework…
Summary
Episode 157 of B2B Marketing with Fexingo digs into the revenue waterfall — the diagnostic framework that shows exactly where enterprise pipeline leaks. Lucas and Luna walk through a concrete example: a fictional software company losing 40 percent of opportunities between demo and proposal. They explain why stage-level conversion rates matter more than to…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
Episode 157 of B2B Marketing with Fexingo digs into the revenue waterfall — the diagnostic framework that shows exactly where enterprise pipeline leaks. Lucas and Luna walk through a concrete example: a fictional software company losing 40 percent of opportunities between demo and proposal. They explain why stage-level conversion rates matter more than top-of-funnel volume, how to distinguish a real bottleneck from a timing illusion, and how a weekly waterfall review changes the conversation bet