Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Deal Desks to Win Enterprise Accounts
- Published
- August 11, 2026
- Duration
- 8:18
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses Episode 156 of B2B Marketing with Fexingo dives into the deal desk—the cross-functional nerve center…
Summary
Episode 156 of B2B Marketing with Fexingo dives into the deal desk—the cross-functional nerve center that decides which enterprise deals get resources and which get killed. Lucas and Luna break down how a modern deal desk operates, using real examples like a $2 million software deal that nearly died because sales and marketing couldn't agree on discountin…
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Show notes
Episode 156 of B2B Marketing with Fexingo dives into the deal desk—the cross-functional nerve center that decides which enterprise deals get resources and which get killed. Lucas and Luna break down how a modern deal desk operates, using real examples like a $2 million software deal that nearly died because sales and marketing couldn't agree on discounting. They explore the desk's role in scoring opportunities, aligning sales and marketing, and preventing margin erosion. Learn the three question