Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales Plays to Win Enterprise Accounts
- Published
- August 10, 2026
- Duration
- 9:19
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into the under-appreciated art of …
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into the under-appreciated art of sales plays — the strategic sequences that turn a generic sales motion into a tailored, high-stakes enterprise campaign. They use the example of a cybersecurity company that mapped a complex account, identified the economic buyer's cost-to-serve metrics, an…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into the under-appreciated art of sales plays — the strategic sequences that turn a generic sales motion into a tailored, high-stakes enterprise campaign. They use the example of a cybersecurity company that mapped a complex account, identified the economic buyer's cost-to-serve metrics, and built a coordinated play around a compliance deadline. The hosts break down the anatomy of a sales play, why it's different from a playbook,