Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Win/Loss Analysis to Refine Enterprise Strategy
- Published
- August 15, 2026
- Duration
- 9:19
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses In episode 160 of B2B Marketing with Fexingo, Lucas and Luna dissect the discipline of win/loss anal…
Summary
In episode 160 of B2B Marketing with Fexingo, Lucas and Luna dissect the discipline of win/loss analysis in enterprise B2B marketing. They explore why so many companies treat it as a post-mortem rather than a strategic asset, and how leading marketers turn deal outcomes into actionable insights. The conversation centers on a 2025 benchmark showing that on…
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Show notes
In episode 160 of B2B Marketing with Fexingo, Lucas and Luna dissect the discipline of win/loss analysis in enterprise B2B marketing. They explore why so many companies treat it as a post-mortem rather than a strategic asset, and how leading marketers turn deal outcomes into actionable insights. The conversation centers on a 2025 benchmark showing that only 21% of B2B organizations have a formalized win/loss program, compared to 70% who cite it as critical. Lucas explains the difference between