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The Knowledge Project

The Knowledge Project

Uncovering the timeless principles that drive success.

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    John Bragg: The Blueberry Billionaire

    Published Oct 1, 2024

    John Bragg

    From a tiny village, John Bragg quietly built an empire that controls half the world's wild blueberries and North America's largest private telecom network. In this rare interview, the famously private billionaire reveals how he defied conventional wisdom by transforming a small farm into two multi-billion-dollar giants. Discover the contrarian principles that helped Bragg dominate seemingly unrelated industries—from frozen foods to fiber optics—and build businesses designed to thrive for genera