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The Knowledge Project

The Knowledge Project

Uncovering the timeless principles that drive success.

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    Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]

    Published Jul 15, 2025

    Les Schwab

    They weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered something profound: his people weren't just working for him, they were working with him. They weren't building his dream, they were building their own. Thi