The Knowledge Project
Uncovering the timeless principles that drive success.
Filtered episodes(1)
- StandardSummaries onlyHow To Build A Cult | Lulu Cheng Meservey
Published Sep 16, 2025
Lulu Cheng MeserveyLulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ---