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The Knowledge Project

The Knowledge Project

Uncovering the timeless principles that drive success. Hosted by Shane Parrish (entrepreneur, investor, speaker, and author), the goal of each episode is simply to master the best of what other people have already figured out. Learn More: Timeless insights into business and life in 5 minutes a week: https://fs.blog/newsletter Shane's Books: https://fs.blog/books

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    Matthew Dicks: The Storytelling Expert

    Published Sep 3, 2024

    Matthew Dicks

    Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to viral TED talks, Dicks reveals the psychological triggers that turn everyday moments into weapons of mass persuasion. (00:00:00 Intro (00:03:28) What