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Masters of Scale

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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    Music biz at a crossroads: from Taylor Swift to AI, with Sowmya Krishnamurthy

    Published Sep 9, 2025

    Sowmya Krishnamurthy

    Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author Sowmya Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and what it reveals about the state of the industry. Krishnamurthy also explores Taylor Swift’s enduring dominance, the role of AI in music, and the latest t