The Knowledge Project
Uncovering the timeless principles that drive success.
Filtered episodes(1)
- StandardSummaries onlyApril Dunford: The Marketing Expert
Published Aug 20, 2024
April DunfordFormer IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insights for leaders who understand that winning isn't about being better—it's about being different in meaningful ways. -- Newsletter - The Brain