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The Knowledge Project

The Knowledge Project

Uncovering the timeless principles that drive success.

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    Rob Fraser: The Power of Focus

    Published Oct 15, 2024

    Rob Fraser

    Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution. As a special offer to listeners, the TKP community can get 30% off using the