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The Neon Show

The Neon Show

Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys. Hence was born the Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes. We we

Filtered episodes(2)

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    “Yes.” Building Claude Code for Marketing | Kashish, Hightouch

    Published Sep 25, 2026

    Now, everyone’s talking about building AI harnesses and context layers. Kashish has been building these for years and Hightouch has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises, why marketing is a coding problem, what makes a harness “ thick”, why it’s a CEO’s job to be Chief Pipeline Generator in early years, controve

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    How 24,000 companies keep their AI from Breaking in Production | Rohit Agarwal, Portkey

    Published Mar 19, 2026

    Over 1 Trillion AI tokens pass through Portkey every single day.Every AI product eventually runs into the same problem. The prototype works, but once it goes live the system has to manage multiple models, rising token costs, unpredictable latency, and infrastructure that was never built for AI workloads.That is the problem Rohit Agarwal is solving with Portkey, an AI gateway that sits between applications and the models, whether that’s GPT-4, Claude, or Gemini.With 24,000 companies routing their