Results for "Product-Led Growth"

Episodes

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  How B2B Marketers Use Product-Led Sales to Convert Free Users

  B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 10, 2026

  Lucas and Luna dive into product-led sales (PLS) — the hybrid go-to-market model that blends product-led growth with traditional sales. They break down how companies like Canva, Calendly, and Snowflake use product usage …

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  How B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts

  B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 28, 2026

  In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers can drive expansion revenue after the initial deal closes. They break down the concept of net revenue retention, using a real…

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  How B2B Marketers Use Net Revenue Retention to Measure Growth

  B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 25, 2026

  Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using …

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  How B2B Marketers Use Product-Led Sales to Convert Freemium Users

  B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 21, 2026

  Lucas and Luna dig into product-led sales — a strategy that blends self-serve product experience with human sales outreach — and how B2B marketers are using it to convert freemium users into paying enterprise customers. …