B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

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  How B2B Marketers Use Teardown Videos to Win Enterprise Deals

  Published Aug 30, 2026

  Lucas

  In episode 175 of B2B Marketing with Fexingo, Lucas and Luna explore how teardown videos—detailed, technical breakdowns of a competitor's product—are becoming a secret weapon in enterprise sales. They dissect a real example: a cybersecurity vendor that used a teardown of a rival's AI-powered firewall to expose a critical data-handling flaw, winning a seven-figure deal from a global bank. The hosts break down the anatomy of an effective teardown, from the initial research to the polished video, a

  ai-regulation