B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Filtered episodes(2)

• StandardSummaries only
  How B2B Marketers Use Predictive Lead Scoring to Prioritize Pipeline

  Published Jul 10, 2026

  Lucas

  In this episode, Lucas and Luna dive into the mechanics of predictive lead scoring for B2B enterprise sales. They break down how machine learning models assign scores based on firmographic, behavioral, and intent data, using a real example from a cybersecurity company that cut time-to-qualify by 40 percent. They discuss common pitfalls like garbage-in-garbage-out data hygiene and the tension between model complexity and sales team trust. The episode also covers how to align score thresholds with

  machine-learning
• StandardSummaries only
  How B2B Marketers Use Predictive Lead Scoring for Enterprise Sales

  Published Jul 1, 2026

  Lucas

  In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into predictive lead scoring and its impact on enterprise sales cycles. Using a case study from a mid-market SaaS company called CloudBridge Analytics, they explore how machine learning models score leads based on firmographic, behavioral, and intent data. Lucas explains the difference between traditional rule-based scoring and predictive models, highlighting a 34% increase in conversion rates after implementation. Luna questions

  machine-learning