B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped
Filtered episodes(5)
- StandardSummaries onlyHow B2B Marketers Use AI Chatbots to Qualify Enterprise Leads
Published Jul 23, 2026
LucasIn this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers are using AI-powered chatbots to qualify leads before they ever talk to a sales rep. They break down the specific tactics used by companies like Drift and Intercom, and walk through a real example from a cybersecurity firm that cut its lead-to-qualification time from days to minutes. Lucas explains the difference between rule-based chatbots and conversational AI, and why the latter is better for comple
- StandardSummaries onlyHow B2B Marketers Use Customer Advisory Boards to Shape Product Roadmaps
Published Jul 14, 2026
LucasIn this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers leverage Customer Advisory Boards (CABs) to influence product roadmaps, deepen executive relationships, and shorten sales cycles. They break down the structure of an effective CAB using real-world examples from Salesforce and Microsoft, including how Salesforce's CAB directly contributed to the development of its AI-powered Sales Cloud features. The hosts discuss CAB metrics like roadmap influence rate
- StandardSummaries onlyHow B2B Marketers Use Contract Intelligence to Shorten Enterprise Sales Cycles
Published Jul 13, 2026
LucasEpisode 112 of B2B Marketing with Fexingo: Lucas and Luna explore how contract intelligence — specifically AI-powered analysis of existing enterprise agreements — helps B2B marketers identify renewal triggers, compliance obligations, and expansion opportunities that reduce sales cycles by up to 40 percent. They examine a case study from a cybersecurity firm that used contract metadata to cut time-to-close for mid-market expansions from 90 days to 54 days. The hosts also discuss practical steps:
- StandardSummaries onlyHow AI Is Reshaping B2B Content Syndication
Published Jun 29, 2026
LucasIn episode 82 of B2B Marketing with Fexingo, Lucas and Luna dive into the evolving world of content syndication for enterprise demand gen. They explore how AI-powered platforms like Demandbase are moving beyond traditional PDF gating to deliver predictive asset matching, intent-driven distribution, and real-time engagement scoring. The hosts break down a case study from a $500 million cybersecurity firm that saw a 40 percent increase in qualified pipeline by switching from manual third-party syn
- StandardSummaries onlyHow B2B Marketers Use AI-Powered Recommendation Engines for Upsells
Published Jun 24, 2026
LucasEpisode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based filtering, using real examples from Amazon Web Services and Adobe. They discuss how to integrate these engines with CRM data, the importance of unstructured data like support tickets and meeting notes, and why a 'product affinity score' can double attach rates. The hosts also caut