Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com
RADIO FOR THE HEALTHCARE INDUSTRY Healthcare NOW Radio and Podcast Network offers discussions on the latest developments and trends impacting the industry including: health tech, health IT, healthcare innovation, healthcare policy, healthcare data security, telehealth, interoperability, biotech, med tech, value-based care, pharma, healthcare compliance, and much more. Shows are hosted by industry thought leaders. Guests are a "who's who" across the healthcare spectrum. The listening audience is predominantly physician and hospital-based, and the healthcare industry at large.
Filtered episodes(8)
- StandardSummaries onlyThe Healthtech Marketing Show: Why Splitting Brand and Demand Gen Will Sink Your Marketing Team
Published Sep 28, 2026
The Healthtech Marketing ShowIf you’ve ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. Host Adam Turinas sat down with Drew Neisser, founder of CMO Huddles, a peer community built exclusively for B2B CMOs with over 800 members, to dig into what’s actually changed for CMOs in the AI era, and what hasn’t. They talk about why AI is turning competent content into a commodity, and why that actually makes human judgment, humor, an
- StandardSummaries onlyThe Healthtech Marketing Show: From the Archive: Building an AI-First Marketing Team
Published Sep 11, 2026
The Healthtech Marketing ShowFrom the Archive: Building an AI-First Marketing Team How do you build an AI-first marketing team from the ground up, and get legal, compliance, and a skeptical staff on board with you? On this encore episode host Adam Turinas chats Nick Panayi, recorded when he was CMO at Inovalon. They go deep on how he and his digital marketing lead, Chris Marin, put an AI-first mindset into practice across every function of a 95-person marketing team. He walks through the real speed bumps: how he addressed l
- StandardSummaries onlyThe Healthtech Marketing Show: Propensity Modeling: How to Find Your Most Valuable Leads
Published Sep 7, 2026
The Healthtech Marketing ShowPropensity Modeling: How to Find Your Most Valuable Leads Does your team keep chasing more leads but can’t explain why the pipeline doesn’t turn into revenue? This episode is for you. On this episode host Adam Turinas speaks with Aaron Burnett, founder and CEO of Wheelhouse DMG, who built his agency specifically for privacy-first industries like healthcare and medtech, and he walked Adam through something most agencies can’t do: predicting the dollar value of a lead in real time, without ever to
- StandardSummaries onlyThe Healthtech Marketing Show: Why Social Selling Beats Cold Outreach and What Actually Works Now
Published Aug 30, 2026
The Healthtech Marketing ShowWhy Social Selling Beats Cold Outreach and What Actually Works Now On this episode host Adam Turinas closes out the four-part series on AI and sales enablement, and sits down with Tim Hughes, co-founder of DLA Ignite and one of the most respected voices in social selling. If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold call connection rates have dropped to around 3 percent, email is getting buried by spam fi
- StandardSummaries onlyThe Healthtech Marketing Show: Building an AI Lead Scoring System That Boosted Conversion by 70%
Published Aug 23, 2026
The Healthtech Marketing ShowBuilding an AI Lead Scoring System That Boosted Conversion by 70% Your marketing engine is generating leads, but how do you know which ones are actually worth handing to sales? That is the question at the heart of this episode, and it is one that gets harder to answer the bigger your funnel gets. On this episode, host Adam Turinas sits down with Nick Panayi, a technology marketing veteran who most recently led marketing at Inovalon. If you listened to the episode with Nick last year, you know he
- StandardSummaries onlyThe Healthtech Marketing Show: The Art of Making a Room Feel Human
Published Aug 9, 2026
The Healthtech Marketing ShowThe Art of Making a Room Feel Human with Mike Mosquito and Maureen Nylin Have you ever wondered why the smaller, more intimate industry events on your calendar seem to generate more real business than the massive trade show floors? On this episode, part two of their series The Intimacy Shift, host Adam Turinas sits down with Mike Mosquito and Maureen Nylin, the duo behind the Buzz podcast, to find out exactly what happens once buyers are in the room. If you are planning your 2027 event strategy
- StandardSummaries onlyThe Healthtech Marketing Show: How AI Aligned Marketing and Sales in Seven Months
Published Jul 24, 2026
The Healthtech Marketing ShowHow AI Aligned Marketing and Sales in Seven Months If you have ever felt like your marketing and sales teams are speaking two different languages, or that your best customer stories are locked away in someone’s inbox instead of helping close deals, this episode is for you. Host Adam Turinas sat down with Jennifer Lazarz, Director of Marketing at Medical Informatics Corp, the company behind the SickBay Clinical Platform. In just seven months, Jennifer’s team went from siloed content and frustrate
- StandardSummaries onlyThe Healthtech Marketing Show: The State of Healthtech Marketing: Mid Year Check In
Published Jul 20, 2026
The Healthtech Marketing ShowThe State of Healthtech Marketing – Mid-Year Check-in Over the last month, host Adam Turinas has spoken with more than 30 health tech marketing leaders who are part of the Healthtech Marketing Network. He wanted to hear firsthand from them about how the first half of the year has gone and how they’re feeling about the rest of 2026. He was surprised by what I heard. On this episode, he sits down with his colleague Mark Erwich, Chief Strategy Officer at Health Launchpad, to discuss what they learn