Results for "Pipeline Generation"

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12 results

Episodes

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How B2B Marketers Fix Broken Account-Based Selling
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 9, 2026
We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down…
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How B2B Marketers Use Community-Led Growth for Enterprise Pipeline
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 23, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is reshaping enterprise demand generation. They break down how companies like Databricks and Airtable use developer communiti…
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How B2B Marketers Use Partner Co-Marketing to Drive Pipeline
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 15, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the power of partner co-marketing for enterprise demand generation. They break down how a cybersecurity startup, SecureStream, used a joint webinar …
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Could an Alberta/BC pipeline be in the works?
Mornings with Simi· May 15, 2026
PM Mark Carney is unveiling a "clean, affordable and reliable" electricity strategy aimed at doubling Canada's power generation by mid-century. How will this work? Speaking of Carney, the PM and Alberta Premier Danielle …
societyculture
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How To Build A Revenue Engine That Actually Scales
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Sep 11, 2026
Enterprise demand generation is broken because teams confuse activity with outcome. We look at the specific operational shift required to move from lead volume to pipeline certainty. The case study centers on how a mid-m…
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How B2B Marketers Use Self-Serve Demos to Generate Pipeline
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 11, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna drill into the strategy behind self-serve interactive demos as a demand-generation engine for enterprise sales. They use the example of a cybersecurity SaaS c…
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Is The Government Getting Rid of Climate Goals & Taking Away Cash from Retired People in Canada
Mornings with Simi· Mar 26, 2026
BC Cuts climate agency and sends workers to pipeline projects Guest: Sven Biggs, Canadian Oil and Gas Campaign Director Guest: Adrian Dix, BC’s minister of Energy and Climate Solutions Should we trim Old Age security for…
societyculture
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How Executive Branding Opens Enterprise Doors
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 27, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how executive personal branding can become a powerful demand-generation engine for enterprise sales. Using the example of Veridian Security's CEO, who…
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How B2B Marketers Use Gated Webinars to Build Enterprise Pipeline
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jul 22, 2026
Episode 128 of B2B Marketing with Fexingo dives into the strategy behind gated webinars for enterprise demand generation. Lucas and Luna break down how a mid-market cybersecurity company used a series of three gated webi…
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How B2B Marketers Use Community-Led Growth to Build Pipeline
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Jun 12, 2026
Lucas and Luna dive into the rising trend of community-led growth for B2B marketing. They explore how companies like Figma and Salesforce have used user communities to drive demand generation and shorten sales cycles. Sp…
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How B2B Marketers Use Economic Buyer Interviews
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles· Lucas· Aug 1, 2026
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how economic buyer interviews can transform enterprise demand generation. They dissect a real case: a cybersecurity firm that interviewed twelve C-lev…
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Algorithms for Next-Generation Sequencing (Chapman & Hall/CRC Computational Biology Series)
CyberSecurity Summary· Jun 20, 2026
A comprehensive guide to the computational frameworks used in modern genomics. The book introduces DNA sequencing technologies, categorizing them into three generations that range from early chemical degradation methods …